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Cellfire Enables Developers to Seamlessly Integrate Grocery Coupons on Web, Mobile and TV Applications

SAN JOSE, Calif. – November 30, 2011 – Establishing another industry first, Cellfire Inc. today launched QBridge, a software developer kit (SDK) that provides the tools and resources developers need to harness the power of digital grocery coupons seamlessly into their existing applications. For the first time, brands and their partner agencies, and advertising networks have access to all the resources they need to easily integrate digital coupons into any digital experience, whether that is Web, mobile or digital TV.

QBridge is a full application program interface (API) that enables software developers to integrate customized grocery coupons into their current environments. No other digital coupon company has offered full APIs to the general developer community and packaged them in an SDK with documentation, training support and reporting capabilities. Cellfire uses QBridge to "bridge" the gap between the retailers and consumer packaged goods providers with the digital generation of consumers they seek by using Cellfire's Digital Offer Network of more than 400 web and mobile partners.

CardStar will be one of the first developers to tap into Cellfire's Digital Offer Network of partners using the QBridge in CardStar's mobile apps, which drive the use of loyalty cards and coupons. Consumers will be able to clip coupons directly through the CardStar mobile app without having to be redirected to another interface.

"Cellfire has made it easy to incorporate the power of the Cellfire Digital Offer Network into our applications, allowing us to create even more value to our users, grocers and brands," said Andy Miller, CEO of CardStar. "Cellfire has provided a great platform for enabling digital grocery coupons seamlessly on all our various consumer interfaces."

QBridge extends Cellfire's leadership in digital grocery coupon syndication, providing the most robust developer tools for distributing grocery coupons to any digital experience. The customizable QBridge SDK is in addition to the existing pre-built syndication tools from Cellfire, such as QFrame for desktop websites and QMobile for iOS and Android mobile experiences. Cellfire's syndication platform helps developers:

"With QBridge, we are giving developers one easy access point to offer millions of coupons per month to millions of consumers through our Digital Offer Network of partners," said Robert Drescher, CEO of Cellfire. "Cellfire wants to be the bridge that brings consumers together with the brands and retailers they want through an interface that they already love — that is what QBridge is all about."

The Cellfire Digital Offer Network enables consumer brands the broadest distribution network of websites and mobile applications, including third-party partners, grocers and white-label solutions. For brands, Cellfire connects to grocer websites, as well as to more than 400 web and mobile partners that reach millions of consumers in their digital world.

About Cellfire

Cellfire is the leading provider of digital coupon solutions in the U.S. The award-winning Cellfire Digital Offer Network provides brands reach and scale across a fragmented market to engage customers anytime, anywhere with their device of choice across web and mobile. Through just one access point, Cellfire gives brands simplified access to the largest network of digital coupon-enabled grocers and their consumers. Cellfire distributes millions of coupons per month through their Digital Offer Network, reaching users through grocery websites, more than 400 partner web sites, and more than 20 mobile apps. Founded in 2005, Cellfire is headquartered in San Jose, Calif. For more information, visit www.cellfire.com.

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