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Cellfire Wins 2011 Mobility Award for Best Mobile Coupon Service from MobileTrax

Cellfire Digital Offers Influence Where Consumers Shop

San Jose, Calif. – April 26, 2011 – Cellfire Inc., the leader in digital grocery coupons, has won the 2011 Mobility Award for the Mobile Marketing/Mobile Couponing service from MobileTrax, a leading mobile analyst firm, for its digital save-to-card coupons. The winning service is part of Cellfire's Digital Offer Network, which enables brands to have one easy access point to reach the maximum number of retailers and consumers. The Mobility Awards distinguish the top mobile computing and wireless data communication products and services launched in the industry during the past year.

"When it comes to mobile coupons, Cellfire sets the bar for the industry, and that is what this award recognized," said J. Gerry Purdy, Ph.D., Principal Analyst with MobileTrax LLC. "The Mobility Awards have honored the brightest innovators in mobile computing and wireless data communications products and services for the past 15 years, and we are honored to name Cellfire as a 2011 winner."

Cellfire's Digital Offer Network provides retailers and brands unprecedented scale, reach, and innovation with digital grocery coupons. The network allows consumers to digitally save coupons to their loyalty cards. Once a shopper selects a deal, the information is sent to the retailer's loyalty system within seconds, simplifying the process for both the consumer and the brand. Perfect for the digital generation, Cellfire connects packaged goods brands with consumers via mobile, web, social networking, television and in-store, serving as the ultimate partner to provide unified control of content across the fragmented digital world.

"Our Digital Offer Network has grown tremendously over the last year, and this award is a testament to how our brand partners are able to reach the broadest network of grocery stores and consumers through our various partnerships," said Robert Drescher, CEO of Cellfire. "As we simplify the digital coupon execution by implementing a uniform system, Cellfire continues to grow as a market leader."

The 2011 Mobility Awards were selected by 31 press and analysts familiar with the mobile and wireless industry and the presentation took place at the Wireless Innovators dinner held during the annual International CTIA Wireless trade show in March. For more information on this program and all Cellfire initiatives please visit: info.cellfire.com.

About Cellfire

Cellfire is the leading provider of digital coupon solutions in the U.S. The award-winning Cellfire Digital Offer Network provides brands reach and scale across a fragmented market to engage customers anytime, anywhere with their device of choice across web and mobile. Through just one access point, Cellfire gives brands simplified access to the largest network of digital coupon-enabled grocers and their consumers. Cellfire distributes millions of coupons per month through their Digital Offer Network, reaching users through grocery websites, more than 300 partner web sites, and more than 20 mobile apps. Founded in 2005, Cellfire is headquartered in San Jose, Calif. For more information, visit www.cellfire.com.

About MobileTrax

MobileTrax, LLC is a leading mobile and wireless industry analyst firm and is a trusted source of information regarding the mobile computing and wireless data communications industry. MobileTrax provides market research, conferences and consulting services regarding enterprise and consumer markets. MobileTrax is lead by J. Gerry Purdy, Ph.D., a globally recognized authority on mobile computing and wireless data communications. He writes and publishes Inside Mobile, a newsletter that is published each Wednesday and is read by more than 130,000 people.

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