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Cellfire Expands Largest Digital Grocery Coupon Network with Addition of FoodTown and Lowes Foods

Cellfire Adds Hundreds of Grocery Stores on East Coast

San Jose, Calif. – March 21, 2011 – Cellfire Inc., the leader in digital grocery coupons, today announced the availability of digital grocery coupons with FoodTown and Lowes Foods. Both grocery chains will be offering Cellfire's digital coupons through the grocers' websites and Cellfire's extensive digital offer network. These coupons are accepted at more than 150 stores throughout New Jersey, New York, Pennsylvania, Virginia, South Carolina and North Carolina.

For consumer product manufacturers, Cellfire Digital Offer Network provides access to more consumers through Cellfire's mobile apps and website, partner mobile apps and websites, and these additional grocers' websites. Cellfire has the largest redemption network of grocers in the U.S., supporting more than 4,400 grocery stores.

For consumers, digital coupons eliminate time-consuming clipping of paper coupons, the hassle of printing online coupons, and the inconvenience of remembering to bring them to the store and use them at checkout. With digital coupons, consumers can discover and access savings at their convenience from dozens of brands from leading consumer product manufacturers. Discounts are offered on hundreds of top products each month with new grocery offers available every two weeks.

"In these uncertain economic times, consumers are continually looking for convenient ways to save money, and now we are able to offer our digital coupons in more places to reach more people," said Robert Drescher, CEO of Cellfire. "With the additions of FoodTown and Lowes Foods, we are able to reach new geographical areas of the country to help consumers experience a new way to save money on groceries, as well as a variety of other products and services."

How it Works

Consumers view coupons within the Cellfire service on their mobile phone or from any computer. The consumer selects the desired coupons and Cellfire loads them to their grocery savings card. The discounts are applied when they purchase qualifying items and present their card at checkout with the amount saved reflected on the receipt. Once a coupon is used or expires, it is automatically removed from their Cellfire saved coupon list.

Consumers can access the Cellfire digital offer network on the phone through many Cellfire and partner mobile applications or through a mobile Web browser. On the web, consumers can find Cellfire offers on grocer websites, Cellfire's website and partner websites such as Verizon Spend Smart Coupons.

New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use.

About Cellfire

Cellfire is the leading provider of electronic and mobile coupon solutions in the U.S. The company provides merchants and brands an interactive, targeted, and secure solution to reach and engage customers anytime, anywhere with the device of choice. Cellfire offers consumers convenient savings from leading brands, grocers, and other retailers at over 5,000 locations nationwide. With more four times the amount of coupons distributed in 2010 than the previous year, Cellfire continues to grow dynamically, distributing millions of coupons per month. Cellfire users can find coupons at cellfire.com, our award-winning mobile applications, or through the Cellfire Digital Offer Network. Founded in 2005, Cellfire is headquartered in San Jose, Calif. For more information, visit www.cellfire.com.

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