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Cellfire And Location Labs Partner For First Ever Location Driven Grocery Coupons

No More Forgetting Coupons with Real-Time Geofencing Alerts

San Jose, Calif. and San Francisco – February 9, 2011 – Digital coupons have simplified the way consumers search and redeem coupons. Starting today, consumers will be able to receive real-time alerts on available coupons when they are near a store. Cellfire Inc. today announced a partnership with Location Labs, the leading provider of mobile location-as-a-service infrastructure and applications, for its Store Alerts feature in the new Cellfire iPhone and Android applications. The feature sends real-time alerts about available coupons whenever users are physically near one of their preferred grocery stores, selectable from within Cellfire's network of 5,000 grocery locations. This capability is a first in the grocery couponing industry.

"Our Geofencing technology, as part of our Sparkle™ Platform, introduces another layer of intelligence making mobile applications more targeted and relevant, for both consumers and brands," said Akash Agarwal, SVP Platform Products at Location Labs. "Cellfire is a leader in digital couponing and we're excited to provide precise, next-generation location capabilities for this grocery industry first."

Cellfire allows consumers to access grocery coupons easily from their favorite brands using their mobile phone. Selected grocery coupons are immediately loaded to the grocery savings card and applied automatically at checkout. To start saving and receiving Store Alerts, consumers can download the Cellfire mobile application at the Apple App Store, the Android Market, or go to the http://www.cellfire.com browser from their cell phone. Once the Store Alerts capability is turned on, consumers automatically begin to receive coupon reminders when they are physically near their selected stores. Consumers can choose the conditions and the store locations where they would like to receive Store Alerts.

"We're always looking for ways to make mobile couponing a more convenient and relevant experience for our users and location is a perfect context," said Paul Stanley, Vice President of Marketing and Product Management for Cellfire. "With Store Alerts, consumers won't forget about any new and saved offers. More importantly, this feature increases the potential for brands and grocers to influence the actual consumer purchasing decisions in-store."

Cellfire is using Location Labs' Sparkleš Platform, a next-generation mobile location, controls, and security platform. The Cellfire application does not record location information and is only used to trigger the Store Alerts capability.

About Cellfire®

Cellfire is the leading provider of electronic and mobile coupon solutions in the U.S. The company provides merchants and brands an interactive, targeted, and secure solution to reach and engage customers anytime, anywhere with the device of choice. Cellfire offers consumers convenient savings from leading brands, grocers, and other retailers at over 5,000 locations nationwide. Cellfire users can find coupons through the Web at cellfire.com, or anywhere on-the-go with Cellfire's award-winning mobile application. Cellfire is a free service, although standard data or usage charges may apply when using the program with a mobile device, depending on the carrier or data plan. Founded in 2005, Cellfire is headquartered in San Jose, Calif. For more information, visit www.cellfire.com.

About Location Labs

Location Labs is the leader in mobile location-as-a-service with consumer products that enhance the personal safety of millions of users and a location platform that enables 2,000+ developers to build their own rich location based applications.

The company operates the world's most successful mobile location-based personal safety service, powering nearly a dozen products for Tier 1 carriers, including AT&T, Sprint, and T-Mobile. Recent accolades include: 2010 Inc. 500 list of America's Fastest Growing Private Companies and San Francisco Business Journal's "Fastest Growing Privately Held Companies".

The company has raised $26MM in venture financing from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, and Mitsui Ventures. More information: http://www.LocationLabs.com

Meet Location Labs at Mobile World Congress; Pavilion AV90, Feb 14-17, 2011

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