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Cellfire Adds Giant Eagle Creating the Largest Digital Grocery Coupon Network

San Jose – June 21, 2010 – Cellfire Inc. today announced the expansion of its nationwide electronic grocery coupon program with the addition of Giant Eagle, a leading regional supermarket retailer. Cellfire coupons are available and redeemable at more than 200 locations that include Giant Eagle®, Giant Eagle Market District®, Giant Eagle Express® and GetGo® from Giant Eagle. Giant Eagle has stores throughout Ohio, western Pennsylvania, northern West Virginia and western Maryland. Cellfire issues new grocery coupons every two weeks, including offers for many favorite brands from major manufacturers.

To start saving, shoppers can simply sign up on cellfire.com via cell phone or computer and register their Giant Eagle Advantage Card®. Additionally, they can register their card and browse 'eOffers™' at the "Save" section on www.gianteagle.com. Cellfire is a free and easy-to-use discount service. Cellfire coupons are accessible from a phone or PC so consumers can browse and store coupons to their Advantage Cards anytime and anywhere. Discounts are taken at checkout with a swipe of the card and the savings are displayed on the customer's receipt. Once the coupon is used or expired, it is automatically deleted from the Cellfire account and the Advantage Card. Giant Eagle reinforces Cellfire's growing footprint and leadership in electronic save-to-card grocery couponing. Today Cellfire has the largest network of grocers, working with 30 different chains across almost 5,000 locations nationwide. Launched in 2008, Cellfire's grocery program introduced two mobile marketing industry firsts including the first time consumers could use manufacturer grocery coupons with their cell phones and the first time a mobile application has been linked seamlessly to the grocery point of sale. To date, the program has showcased offers for hundreds of products and processed coupon selections in the tens of millions.

The addition of Giant Eagle allows Cellfire to offer grocery coupons and discounts to consumers at even more locations nationwide," said Robert Drescher, CEO of Cellfire. "We've hit a major milestone as Cellfire now has the most expansive grocery network for electronic couponing in the U.S. Giant Eagle's participation clearly demonstrates the momentum from grocers to deliver value and engage consumers through digital offers."

About Cellfire®

Cellfire is the leading provider of electronic and mobile coupon solutions in the U.S. The company provides merchants and brands an interactive, targeted, and secure solution to reach and engage customers anytime, anywhere with the device of choice. Cellfire offers consumers convenient savings from leading brands, grocers, and other retailers at over 6,000 locations nationwide. Cellfire users can find coupons through the Web at cellfire.com, or anywhere on-the-go with Cellfire's award-winning mobile application. Cellfire is a free service, although standard data or usage charges may apply when using the program with a mobile device, depending on the carrier or data plan. Founded in 2005, Cellfire is headquartered in San Jose, Calif. For more information, visit www.cellfire.com.

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