Combining extensive business expertise, industry knowledge, and technical acumen, Cellfire's executive team leads a talented group of employees to create a suite of innovative digital promotions. Our leadership in the mobile arena is unparalleled, providing revolutionary solutions for brands, grocers and retailers.
Robert Drescher, CEO
Robert comes with over 20 years of experience building and growing entrepreneurial teams. Most recently, Robert was the CEO of SoftCoin which was sold to You Technologies. Prior to SoftCoin, Robert was President and CEO of Optivo Corporation, a venture-funded start-up offering innovative e-business applications to drive profitability for on-line retailers. He has also held executive roles at Oblix, where he was responsible for developing and implementing the venture-funded company's marketing strategy, as well as Aspect Telecommunications and VeriFone, Inc. Additionally, he has held various positions with the ROLM Corporation and as a Management Consultant with McKinsey and Company. Robert holds a bachelor's degree in mechanical engineering and master's degrees in both engineering and business from the Massachusetts Institute of Technology (MIT).
Frank Careccia, Vice President of Engineering
As head of engineering, Frank is responsible for the development, deployment, and operation of Cellfire's mobile coupon and discount offer service.
Frank is a seasoned executive with over 25 years of experience in global, mid-sized and start-up companies where he has brought a number of wireless, enterprise level, and infrastructure applications to market. Prior to joining Cellfire, Frank was VP of Engineering at Obopay where he delivered their first complete mobile payment platform and mobile client covering most of today's popular Brew and J2ME phones. Frank has held executive level engineering positions at IPLocks Inc, Brandsoft, Inc, Visto Corp, Inprise/Borland Corp, and BMC Software. Frank holds an MBA from Houston Baptist University, a BS in Systems Engineering and Operation Research from Polytechnic Institute of New York, and has done advanced studies at Lehigh University.
Wes Horvath, Vice President of Sales & Business Development
Wes is responsible for growing Cellfire's retail and grocery network nationally. Wes brings over 20 years of experience in sales, marketing, and new product development, with an emphasis on loyalty marketing in the grocery and consumer packaged goods business. Wes most recently was Vice President Business Development with the Loyalty One division of Alliance Data Systems, where he identified and executed strategic business relationships with leading North American grocers. Prior to ADS he spent 8 years in business development with Safeway. While at Safeway, Wes was instrumental in building the Blackhawk Network, which today is the world's largest provider of third party prepaid cards. Previous to Safeway, Wes was a member of the sales team of Internet advertising network, The Flycast Network, and was an integral part of their $300 million dollar IPO and acquisition by CMGI. Wes earned a BS degree in Business from Central Connecticut State University