Extreme Pita Customers Pocket Savings with Cellfire

SAN JOSE, Calif. – February 20, 2008 – Cellfire Inc. expands its quick-serve restaurant portfolio with a national mobile coupon campaign for Extreme Pita, providing consumers discounts at 27 stores across the country. Cell phone users can order up savings with offers on its popular pita meals.

“After using traditional media for most of our sales promotions in the past, mobile marketing was a new area we wanted to look into,” said Scott Grandin, vice president of marketing at Extreme Pita. “Cellfire mobile coupons were a logical choice given their experience with QSRs, such as ourselves, while their nationwide reach enabled all of our U.S. locations to participate.”

Extreme Pita is offering Cellfire subscribers a coupon to buy a regular size pita and get a free combo (chips and drink) for free, as well as a coupon for $2 off a second pita, when you buy a regular sized pita and drink. Consumers can subscribe to Cellfire’s mobile coupon service to receive the Extreme Pita discounts at Cellfire.com or by texting “pita” to 22888.

“We have discounts and coupons for virtually every type of food consumers could want – from pizza, hot dogs, tacos, burgers and now pitas,” said Brent Dusing, CEO of Cellfire. “We want to be a one-stop-shop for all types of discounts, and we have really achieved that across our food services portfolio.”

Cellfire automatically delivers savings directly to consumers via their mobile phones, and provides frequently updated discounts specific to their geographic area. Unlike text-based offers, Cellfire’s application-based service enables consumers to easily store, search and use many discounts across multiple merchants and locations.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.

Contact:

Mary Placido
GolinHarris
415.274.7902
mplacido@golinharris.com