Supercuts Trims Prices with Cellfire

SAN JOSE, Calif. – February 20, 2008 – Cellfire Inc. unveiled a partnership with Supercuts to provide consumers discounts at 75 stores throughout New England.  Cell phone users can cut costs with offers on haircuts, coloring and styling.

Supercuts is offering Cellfire users a $2 discount off a haircut, $5 off a color service or a free shampoo with the purchase of a haircut. Consumers can subscribe to Cellfire’s mobile coupon service to receive the Supercuts discounts at Cellfire.com or by texting “hair” to 22888.

“We are always on the lookout for new methods with which to communicate the great value of our service to customers,” said Todd Kushnir, managing partner at HK Enterprises, a franchisee of Supercuts.  “We view Cellfire as an innovative approach to provide customers with valuable savings without the hassle and challenges associated with paper coupons.”

“Supercuts is a great addition to our expanding list of discount services and provides one more area for consumers to save money,” said Brent Dusing, CEO of Cellfire. “Our users count on Cellfire to provide them with a means to trim their expenses at their favorite merchants, and with Supercuts, they can save money and look great doing so at the same time.”

Cellfire is the only nationwide mobile coupon and discount offer service.  Cellfire automatically delivers savings directly to consumers via their mobile phones and provides frequently updated discounts specific to their geographic area.  Unlike text-based offers, Cellfire’s application-based service enables consumers to easily store, search and use many discounts across multiple merchants and locations.

Cellfire’s growing list of participating merchants include Hardee’s, Hollywood Video, Taco Bueno, Wienerschnitzel, 1-800-Flowers.com, and numerous local merchants throughout the United States.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone.  Founded in January 2005, Cellfire is headquartered in San Jose, Calif.  For more information or to download Cellfire, visit www.cellfire.com.

About Supercuts

Supercuts, geared for customers who want a current look at an affordable price in a convenient location, pioneered the concept of the affordable haircut over 25 years ago. Today, Supercuts salons perform 3 million haircuts every month in 325 cities across the U.S. With nearly 2,000 locations, Supercuts is ranked #1 in the hair care category by Entrepreneur Magazine’s Franchisee 500®.  For more information on Supercuts, visit www.supercuts.com. Supercuts is a franchised concept owned by Regis Corporation, the world leader in the hair salon industry with over 10,000 salons. For more information on Regis Corporation, visit www.regiscorp.com.

Contact:

Mary Placido
GolinHarris
415.274.7902
mplacido@golinharris.com