Young Adults in Florida, Northern California and Texas
Leading the Way in Mobile Coupon Redemption

Cellfire Releases Top 10 Markets of Smart Shoppers Using Cell Phones
to Reap Big Savings


SAN JOSE, CA – July 31, 2007 – Cellfire, the only nationwide mobile discount offer and coupon service, today released key findings regarding mobile coupon redemption, including the top 10 cities in America that are super savers. Miami-Fort Lauderdale tops the list of markets with the highest per capita usage of mobile coupons, with Northern California and Texas taking the majority of the remaining top spots. The findings are based on mobile coupons redeemed during the six month period ending June 30.

Top 10 Markets for Mobile Coupon Usage per Capita:

  1. Miami/Fort Lauderdale, FL
  2. Sacramento/Stockton/Modesto, CA
  3. Chico/Redding, CA
  4. Dallas/Fort Worth, TX
  5. Waco/Temple-Bryan, TX
  6. El Paso (Las Cruces), TX (NM)
  7. San Francisco/Oakland/San Jose, CA
  8. Jonesboro, AR
  9. West Palm Beach/Fort Pierce, FL
  10. Atlanta, GA

Not surprisingly, 68 percent of coupons redeemed were from mobile savvy shoppers between the ages of 18-34, followed by shoppers aged 35-44 with 18 percent. Food and entertainment topped the list of categories for which coupons were most frequently redeemed.

"Young adults find great value in saving on the activities that fuel their lifestyles by redeeming offers using their mobile phone." said Brent Dusing, CEO of Cellfire. "Cellfire provides merchants of all kinds ready access to this highly sought after demographic."

Mobile coupons also provide merchants with a way to boost mid-week sales, as well as weekends. Analysis indicated the majority of discounts were redeemed on Saturday, Tuesday and Sunday in that order. Somewhat surprising is that Tuesday is typically one of the slowest days for retail, and yet one of the highest for mobile coupon usage.

Cellfire automatically delivers savings directly to cell phones and provides frequently updated discounts specific to that consumer's geographic area. By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike SMS text-based offers, Cellfire's secure application-based service enables consumers to easily store, search and use many discounts across multiple merchants in a spam-free environment.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.

Contact:

Mary Placido
GolinHarris
415-274-7902
mplacido@golinharris.com