Wienerschnitzel Offers Hot Deals on Hot Dogs (and more) with Cellfire

SAN JOSE, Calif. – August 2, 2007 – Cellfire Inc. unveiled a partnership with Wienerschnitzel to provide consumers discounts at 165 stores throughout Southern California. Cell phone users can pour on the savings with offers on chili cheese dogs and chili cheese fries.

"We use coupons to encourage trial of new menu items and old favorites, so it made sense for us to go mobile with coupons to reach our target audience of young males in California," said Tom Amberger, vice president of marketing at Wienerschnitzel. "Cellfire offers a win-win situation for us with a cost-effective program and extremely high redemption rates."

Starting today, Wienerschnitzel is offering Cellfire subscribers a coupon to buy two chili cheese hot dogs for the price of one, as well as a coupon for $.99 chili cheese fries. Consumers can subscribe to Cellfire's mobile coupon service to receive the Wienerschnitzel discounts at Cellfire.com or by texting "hotdog" to 22888.

"We are excited to provide Cellfire users with offers from a well-known brand like Wienerschnitzel," said Brent Dusing, CEO of Cellfire. "Not only is our service convenient for consumers to access on their mobile phone, it is also easy for merchants to sign-up and reach a desirable audience."

Cellfire automatically delivers savings directly to cell phones and provides frequently updated discounts specific to that consumer's geographic area. By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike text-based offers, Cellfire's application-based service enables consumers to easily store, search and use many discounts across multiple merchants.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.

About Wienerschnitzel

Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world's largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious 46-year-old proprietary chili recipe. Based in Newport Beach, Calif., Wienerschnitzel operates or franchises 350 stores in 12 states and Guam. It is part of the Galardi Group, which is also the parent company of The Hamburger Stand and Tastee Freez LLC.

Contact:

Mary Placido
GolinHarris
415.274.7902
mplacido@golinharris.com