Valvoline Instant Oil Change Revs Up Savings with Mobile Coupons

SAN JOSE, Calif. – July 1, 2008 – Cellfire Inc. announced today that its mobile coupons will be accepted at all 107 Valvoline Instant Oil Change centers in Cleveland, Minneapolis, and St. Louis. Mobile phone users can save money with exclusive offers on oil change or preventative service.

“We’re tapping into the emerging mobile channel to create compelling marketing campaigns that engage consumers,” said Laura Carpenter, marketing manager of Valvoline Instant Oil Change. “Cellfire will enable us to attract new customers and bring in repeat visits by presenting promotional offers to mobile-savvy consumers who seek value and convenience.”

Cellfire users receive $7 off a full-service oil change or a $10 discount off any preventative service. To access these exclusive savings from Valvoline Instant Oil Change, along with discounts from other local, regional and national merchants, consumers can subscribe to the Cellfire mobile coupon service at www.cellfire.com or by texting “V” to 22888.

“Cellfire continues to partner with well-known brands such as Valvoline to help consumers save money on the products and services they need and want,” said Brent Dusing, CEO of Cellfire. “Mobile coupons are a win-win solution for consumers who are searching for innovative ways to save money amidst rising fuel and food prices, and merchants looking for creative channels through which to reach consumers who are becoming more discriminatory in their spending.”

Consumers access the Cellfire service through an easy-to-use mobile application that resides on their cell phone or through a mobile Web browser. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category, save the offers they want to use later, or select the offer they want to use immediately. Cellfire users are provided with a unique redemption code that is shown at the time of a transaction. Users simply click on the coupon they want to use and show it to the sales clerk for redemption at the point of purchase.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, Calif. For more information or to download Cellfire, visit www.cellfire.com.

About Valvoline and Ashland Inc.

Valvoline, a division of Ashland Inc. (NYSE: ASH), has been serving American motorists longer than any other motor oil marketer and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 100 countries. Best known for its lubricants, Valvoline also markets Eagle One® appearance products, Car Brite® car restoration products, Zerex® antifreeze, SynPower® performance products, Pyroil® automotive chemicals and MaxLife® products created for higher-mileage engines. Valvoline also has a stake in the quick-lube market with its Valvoline Instant Oil Change® unit.

Ashland Inc. (NYSE:ASH), a diversified, global chemical company, provides quality products, services and solutions to customers in more than 100 countries. A FORTUNE 500 company, it operates through four divisions: Ashland Performance Materials, Ashland Distribution, Valvoline and Ashland Water Technologies. To learn more about Ashland, visit www.ashland.com.

Contact:

Mary Placido
GolinHarris
mplacido@golinharris.com
415.274.7902