U.S. Cellular Customers Connect To Big Savings With Cellfire

Nation’s Sixth-Largest Wireless Carrier Partners with Cellfire
to Offer Mobile Coupons to more than Six Million Customers


SAN JOSE, Calif. – December 3, 2008 – Cellfire Inc., the only nationwide mobile coupon and discount offer service, today announced that it has partnered with U.S. Cellular (NYSE: USM), to provide the company’s wireless customers with convenient access to money-saving mobile coupons and discounts from their cell phones.

“In this challenging economy people are ditching their landlines and going completely wireless at home to lower their monthly bills, and this agreement with Cellfire is another way that cell phones can help our customers save money,” said Alan D. Ferber, vice president of sales operations and chief marketing officer for U.S. Cellular.

U.S. Cellular customers can enjoy exclusive savings at national, regional, and local merchants by accessing the free Cellfire service directly from U.S. Cellular’s easyedge℠ To Go, nWeb browser, and its newly-launched Mobile Browser. The link to Cellfire mobile coupons is prominently featured on the browsers’ “Lifestyle” page.

“Cellfire is focused on creating value and promoting accessibility with our mobile coupon and discount offer service,” said Brent Dusing, CEO of Cellfire. “Our partnership with U.S. Cellular will enable their customers to access unmatched savings through their mobile devices, whenever they want them, wherever they may be.”

New offers are added frequently, and customers can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing customers to navigate through coupons by category and select the offers they want to use. Cellfire is a free service, although standard data or usage charges may apply.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, Calif. For more information, visit www.cellfire.com.

About U.S. Cellular

The 8,700 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Pearl and Curve, and the touch-screen Samsung Delve, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular’s new 3G Mobile Broadband network. Based in Chicago, U.S. Cellular is the nation’s sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.

Cellfire Contact:

Mary Placido
GolinHarris
415.274.7902
mplacido@golinharris.com

Steve Carlson
U.S. Cellular
312.217.0606
steve.carlson@uscellular.com