Sales & Marketing Executive Ken Karnes Joins Cellfire
As Vice President Of Retail Sales

SANTA CLARA, CA – January 23, 2007 – Seasoned sales and marketing executive Ken Karnes has been named the Vice President of Retail Sales of Cellfire, the first-ever nationwide mobile couponing service, chief executive officer Brent Dusing announced today.

Karnes brings 20 years of sales and marketing experience in the restaurant, traditional retail, and e-commerce industries to Cellfire. In his new role, he will be responsible for developing and maintaining retailer relationships, forging new partnerships and working with retailers to develop business solutions.

Karnes joins Cellfire after holding the position of vice president of business development for ADVO, the nation's leading direct mail media company. ADVO serves 17,000 leading national, regional and local retailers, reaching 90 percent of the nation's households. At ADVO, he was responsible for penetrating new business verticals of growth for the company.

Prior to ADVO, Karnes worked with The Coca-Cola Company for over 18 years. Here, he held leadership positions in both National Accounts and Field Sales in the U.S. Karnes received a B.S. degree from The University of Redlands, and an MBA from The University of Dallas.

"Cellfire is at the fore-front of providing the most technologically advanced methods for retailers to reach desirable consumers," said Karnes. "I am thrilled to have the opportunity to be part of our development and growth as we provide great solutions in the mobile media arena."

"Ken Karnes brings a tremendous amount of success and experience in providing promotional solutions for retail customers," said Brent Dusing, Cellfire CEO. "He is a great addition to our executive team."