Moonstorm CEO to Present on Mobile Coupons at OnHollywood

SAN JOSE, Calif. - May 1, 2006 - Moonstorm, an innovative mobile coupon solution provider, announced today that its CEO Brent Dusing will be speaking on "Mobile Coupons and Entertainment" May 3 at 4:30pm as part of the Top Innovator Demo program during the OnHollywood event held at The Roosevelt Hotel in Hollywood.

"In the increasingly competitive entertainment industry, retailers and theaters are constantly looking for effective methods for influencing consumers to take action," said Brent Dusing, CEO of Moonstorm. "Mobile coupons bring together the Internet and the mobile phone to provide redemption rates 20 times greater than paper coupons. Mobile coupons also improve brand loyalty and make the brand more relevant to consumers."

Nearly 75 percent of American consumers today use paper coupons and over 250 billion coupons are produced each year. Dusing will discuss how retailers and theaters can utilize new coupon technology to drive more foot traffic, increase sales and make consumers more loyal to their brands.

About OnHollywood 2006

OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood's media and entertainment elite. The three-day event borrows on the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists and media. OnHollywood delves into the challenges, opportunities and business models of the digital era, and showcases the most innovative private companies that are revolutionizing the way media and entertainment is created, distributed and consumed.

About Moonstorm

Silicon Valley-based Moonstorm is pioneering opt-in marketing solutions tailored for consumers' mobile phones. Moonstorm's flagship solution Cellfire is the first-ever application that consumers can download to their cell phones and begin receiving coupons to use at their favorite stores, restaurants and entertainment venues. Major brands such as Hollywood Video, Supercuts, T.G.I. Fridays and 1-800-flowers.com are among the many retailers where consumers can get discounts using the opt-in mobile solution. For more information, please visit Cellfire at cellfire.com and Moonstorm at moonstorm.com.

Moonstorm officially changed company name to Cellfire in June, 2006