Mobile Media Expert Greg Fox Joins Cellfire
As Vice President Of Carrier And Media Sales

Santa Clara, CA – November 6, 2006 – Mobile media expert Greg Fox has been named the Vice President of Carrier and Media Sales of Cellfire, the first-ever nationwide mobile couponing service, chief executive officer Brent Dusing announced today.

In his role at Cellfire, Fox will be responsible of all carrier and handset manufacturer relations, forging partnerships and increasing distribution for all Cellfire users. He will also be in charge of forming valuable media partnerships to increase the value of Cellfire through all media channels.

Fox joins Cellfire after holding the position of vice president of sales for Hands-On Mobile, Inc., ranked third in the mobile games and media publishing world in the US, servicing over 150 carriers in over 40 countries.

With over 13 years of experience in sales and management, Fox spent over 8 years specializing in the media/entertainment field focused on mobile, print and online. His past accomplishments include team management and revenue building at GamePro Magazine and starting-up ESC Medical Systems, a pioneer medical laser company which became the largest aesthetic laser company in the world. Fox received a Bachelor of Science degree in Marketing and Entrepreneurial Studies from Babson College in Wellesley, MA.

"I am very excited about the opportunity in front of us at Cellfire," said Fox. "Cellfire has set the standard in mobile couponing by providing mobile consumers with a value add product while not being obtrusive. Cellfire will be a major catalyst to the mobile media and advertising market which has quickly become a focus to all the major carriers in the mobile market place. I look forward to helping establish Cellfire as the brand synonymous with mobile coupons and media."

"We are very excited to have Greg Fox join our team at Cellfire," said Dusing. "He has a tremendous amount of industry expertise and has had a great deal of success. We are building a world-class team of people who can realize Cellfire's vision—to provide valuable discounts and offers to consumers on any mobile device."