Mobile grocery coupons—the time has arrived

Cellfire has enlisted the support of the leading grocery couponers to revolutionize how consumers save, by delivering grocery coupons directly to consumers’ cell phones.

Whether a consumer is at home, on the go, or in the store, they will now be able to discover coupons, store them to their Cellfire and grocer savings card accounts, and save at the checkout.

Marketers gain a better way to integrate traditional media with direct response, more effective pre-purchase influence, and the ability to reach a new audience.

The consumer experience

Consumers associate their grocer savings cards to their Cellfire account and can view, search and store coupons to their Cellfire account within Cellfire. While they are in-store they can use their phone as a virtual shopping list. At checkout, they simply provide their savings card number and the savings are automatically deducted based on qualifying purchases. Of course, once the coupon is used or expires, it is automatically deleted from the consumer’s phone and savings card to prevent over-redemption.

Every advertisement becomes a direct response vehicle

Consumers can discover coupons anytime, anywhere and save it on their cell phone.

• With traditional media (print, outdoor, broadcast, product packaging, in-store, etc.), consumers can simply text a keyword to 22888 and have the coupon automatically saved to the Cellfire application right on their phones.
• For online media, they simply click on the banner ad, URL, etc. and the coupon will be saved to the Cellfire application and available for redemption at checkout.

Influence shopper behavior

Mobile phones are constantly in the hands of the consumer and now with Cellfire mobile grocery coupons, so can your brand. There is no better coupon vehicle that provides pre-purchase influence than mobile coupons. Paper coupons are seldom clipped, Internet coupons require printing and both are easily forgotten or misplaced when the shopper need them the most—in the store. Cellfire mobile grocery coupons are always with the consumer and association with the grocer savings card eliminates half the battle.

The other challenge is targeting the right shoppers with the right offers. Our knowledge of the shopper enables us to help you better target offers and improve the chances of influencing their behavior before they arrive at the checkout, and after.

Coverage and Reach

More people in the US have cell phones than have PCs. And over 180 million consumers have a phone that can access Cellfire. Cellfire is available on all US carriers and is the featured coupon service on many.

More importantly, the mobile phone is one of the best ways to reach the elusive set of 18-34 year-old adults that have disposable income to spend, brands with which to affiliate, but neither the time nor interest to read newspapers or watch scheduled television. Today, 68% of Cellfire users are between the age of 18-34 and 27% are over 35.

The time has arrived for mobile grocery coupons. If you are interested in learning more, we are interested in hearing from you. Contact us to learn more.