MerchantCircle Partners with Cellfire to Offer Hot Deals
at Thousands of Local Merchants Nationwide

Consumers from Coast-to-Coast Can Now Save Big
at Their Favorite Local Businesses Using Their Mobile Phone


SAN JOSE, Calif. – September 26, 2007 – Cellfire, Inc. today announced a partnership with MerchantCircle, the fastest growing and largest online network of small business owners, to provide mobile coupon and discount offer access to the MerchantCircle community of more than 200,000 local merchants. The partnership with Cellfire enables MerchantCircle businesses to provide additional savings opportunities to their mobile-savvy customers throughout the nation by extending their online advertised promotions to the mobile phone.

"MerchantCircle businesses are serving consumers locally throughout the nation," said Doug Kilponen, vice president of business development at MerchantCircle. "When we looked to extend the reach of our merchants beyond online and traditional advertising to include mobile, we learned that only Cellfire had both the nationwide availability, as well as the ability to target locally, which is required to serve our merchant's customers."

Examples of local savings that Cellfire users can now enjoy at participating MerchantCircle merchants nationwide include:

  • Get a free entrée with the purchase of another at Rio Loco in Memphis, TN
  • Save $150 off dunk tank rental at USA Party Express in Mastic, NY
  • Receive $100 off furnace or A/C installation with Witt Heating & A/C in Middletown, OH
  • Get $1 off select smoothies at Euphoria Smoothies in Clinton, MS

"Consumers like to save on their purchases whether at their favorite national chain or a local business," said Brent Dusing, CEO, Cellfire. "We are delighted to now offer Cellfire users the opportunity to save big at a tremendous variety of local MerchantCircle merchants throughout the country using their mobile phone."

Cellfire is a free service that automatically delivers savings directly to consumers via their mobile phones, and provides frequently updated discounts specific to that consumer's geographic area. By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike text-based offers, Cellfire's application-based service enables consumers to easily store, search and use many discounts across multiple merchants.

National brand merchants offering discounts through Cellfire include Hardees, Papa John's, Taco Bueno, and Virgin Megastores. Consumers can subscribe to Cellfire's mobile coupon service to receive the MerchantCircle discounts at Cellfire.com or by texting "mc" to 22888.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, Calif. For more information or to download Cellfire, visit www.cellfire.com.

About MerchantCircle

Founded in 2005, MerchantCircle is the largest online network of small business owners in the nation, combining social networking with a customizable web listing that allows merchants to attract new customers. Over 225,000 merchants on the MerchantCircle network currently upload pictures, blog, build coupons, and newsletters, while also connecting with other business owners all over the country. MerchantCircle also gives business owners the power to manage their online reputation by aggregating reviews and increasing visibility across the web. MerchantCircle is located on Main St. in downtown Los Altos, Calif., and is funded by Rustic Canyon Partners, Scale Venture Partners and Disney's Steamboat Ventures. Learn more at www.merchantcircle.com.

Contact:

Mary Placido
GolinHarris
415.274.7902
mplacido@golinharris.com