Management Team

Robert Drescher, CEO

Robert comes with over 20 years of experience building and growing entrepreneurial teams. Most recently, Robert was the CEO of SoftCoin which was sold to You Technologies. Prior to SoftCoin, Robert was President and CEO of Optivo Corporation, a venture-funded start-up offering innovative e-business applications to drive profitability for on-line retailers. He has also held executive roles at Oblix, where he was responsible for developing and implementing the venture-funded company's marketing strategy, as well as Aspect Telecommunications and VeriFone, Inc. Additionally, he has held various positions with the ROLM Corporation and as a Management Consultant with McKinsey and Company. Robert serves on the Board of the YMCA of Santa Clara Valley and served on the Advisory Board for Webline Communications, which has since been acquired by Cisco. Robert holds a bachelor's degree in mechanical engineering, and master's degrees in both engineering and business from the Massachusetts Institute of Technology (MIT).

Ted Fagenson, VP, Sales and Corporate Marketing

Ted is responsible for expanding sales with consumer packaged goods companies, grocers, and retailers.

Ted was previously the Vice President of International Sales and business development for 2Wire where he grew sales  to over $80M in just a few years. Prior to 2Wire, Ted held various business development and marketing roles for companies such as Polycom, AT&T, Raytheon, Continuity, and Eclipse.

Ted earned his MBA from the University of Rochester, Simon School and his BS degree in electrical engineering from Rutgers University. 

Dan Kihanya, Vice President of Consumer Marketing

Dan leads consumer marketing strategies to drive customer acquisition and retention, and product marketing.

Dan has over 18 years of experience in marketing and product management, including more than a decade focused on interactive consumer experiences with promotions, loyalty and rewards. Prior to Cellfire, Dan was a principle at Loyalty Solutions Corporation (LSC), a services and consulting firm that helped Fortune 2000 companies build and manage customer loyalty programs. Before LSC, Dan was a venture partner with Stockton Ventures, an angel investment firm wholly-owned by Stockton Funds.

Prior to Stockton, Dan was a co-founder of MyPoints.com, Inc, the leading provider of Internet direct marketing and loyalty infrastructure. MyPoints.com was one of the top 20 performing IPOs of 1999, and is now wholly-owned by United Online (NASDAQ: UNTD).

Dan has an MBA from the Haas School of Business, University of California at Berkeley and a BS in Engineering from Princeton University.

Preston Tollinger, Chief Technology Officer

Preston is responsible for overseeing the company's technology and product direction and leading the next wave of technical development and innovation.

Preston is the co-founder and CTO of Cellfire. Cellfire came about from his desire to make the mobile phone more useful to people. Preston was previously at NASA Ames Research Center where he designed and developed software applications for Mars missions. His work was used by senior mission scientists on the Mars Exploration Rovers to collaboratively analyze mission data. Prior to that, Preston was at Trilogy Software developing a compensation management system. Along with a strong technical background, Preston also brings significant experience with user based design principles that he applies at Cellfire.

Preston has a BS from Carnegie Mellon in Computer Science.

Frank Careccia, Vice President of Engineering

As head of engineering, Frank is responsible for the development, deployment, and operation of Cellfire’s mobile coupon and discount offer service.

Frank is a seasoned executive with over 25 years of experience in global, mid-sized and start-up companies where he has brought a number of wireless, enterprise level, and infrastructure applications to market. Prior to joining Cellfire, Frank was VP of Engineering at Obopay where he delivered their first complete mobile payment platform and mobile client covering most of today's popular Brew and J2ME phones. Frank has held executive level engineering positions at IPLocks Inc, Brandsoft, Inc, Visto Corp, Inprise/Borland Corp, and BMC Software.

Frank holds an MBA from Houston Baptist University, a BS in Systems Engineering and Operation Research from Polytechnic Institute of New York, and has done advanced studies at Lehigh University.

Victoria (Tory) Bourne, Vice President of Finance

As VP Finance, Tory is responsible for all financial aspects of Cellfire, as well as HR, Legal and Administration.

Tory brings to Cellfire over 17 years of finance and business planning experience with global Internet and mobile companies. She joined Cellfire from Yahoo!, where she led the operations finance team for Yahoo! Mobile. During her four years at Yahoo!, she oversaw substantial growth and investment in new mobile products, multiple company acquisitions, and the development of mobile search and advertising businesses. Prior to Yahoo! she was a director at Vodafone for eight years, where she developed product strategy for Vodafone Group, led product development for Vodafone’s Global Internet Platform in the US, and ran financial planning for Vodafone New Zealand. Tory began her career in strategy consulting, initially joining Andersen Consulting in London and then The Boston Consulting Group in Auckland, NZ.

Tory has an MBA from Henley Management College in the UK; a MS from Stanford University and a MA from Oxford University, both in Mathematics.

Mike Crumlin, Vice President of Business Development

Mike brings 25 years of leadership experience to Cellfire, including 17 years of sales, marketing, product management, and business development experience in the communications industry. Mike previously served as Vice President of North American Sales for 2Wire. Prior to 2Wire, Mike served as global sales VP with Atreus-Systems and Turnstone Systems. Before Turnstone, Mike served as Director of Marketing for Yurie Systems (which was acquired by Lucent Technologies) and TSI TelSys (which he also co-founded), helping both companies launch successful IPOs. Mike began his career in the communications industry with MCI Communications serving in various marketing, product management, and financial systems management roles.

Mike earned his MBA from the Harvard Business School and his BS degree in engineering from West Point.