Cincinnati Bell Wireless Features Mobile Coupons

CINCINNATI (April 1, 2008) – Cincinnati Bell Inc. (NYSE: CBB) is helping customers save money by featuring Cellfire, the only nationwide mobile coupon and discount offer service. Cincinnati and Dayton customers can access a variety of coupons and discount offers to save money at their favorite national and local retail partners, including LaRosa’s Pizzerias, Jones the Florist and the Cincinnati Zoo. This free service allows customers to receive mobile coupons and special offers on their wireless phones.

“Cellfire’s mobile coupons are another way to help our customers get more from their wireless phone,” said Eric Schimpf, general manager, Cincinnati Bell Wireless. “But even more important, as the hometown wireless provider, we are pleased to offer discounts to local merchants, as well as national chains.”

To get started, Cincinnati Bell Wireless customers download Cellfire’s application to their cell phone. Once installed, a simple log-in is required, using the customer’s zip code to pull the coupons for the region. The coupons are ready to use at a variety of retail and food outlets around the city. Subscribers simply apply a mobile coupon to their purchase by revealing their cell phone screen containing the discount code to the retail outlet at point of purchase.

“Cincinnati Bell understands the significant opportunity in reaching a fast-growing market of consumers who use their mobile phones just like a wallet,” said Brent Dusing, chief executive officer of Cellfire. “By being highlighted on the service, Cincinnati Bell Wireless customers can download Cellfire with ease and quickly start saving on their favorite products and services.”

Cellfire’s growing list of participants includes national merchants, such as Hardee’s, Hollywood Video, and 1-800-flowers.com, as well as popular merchants in Cincinnati and Dayton, such as LaRosa’s Pizzerias, Jones the Florist and Cincinnati Zoo. For instance, LaRosa’s Pizzerias are offering $2 off any large pizza, $1 off any medium pizza and a free 2-liter Coke when buying any large 2-topping pizza; Jones the Florist is offering 20 percent off all purchases; and the Cincinnati Zoo is offering a free child’s admission with the purchase of an adult admission.

Cellfire is the only nationwide mobile coupon and discount offer service. Cellfire automatically delivers savings directly to consumers via their mobile phones, and provides frequently updated discounts specific to their geographic area. Unlike text-based offers, Cellfire’s application-based service enables consumers to easily store, search and use many discounts across multiple merchants and locations. New merchants and offers are added on a regular basis.

Cellfire is a free service, but data usage charges may apply depending on an individual’s wireless plan. Cincinnati Bell Wireless subscribers should verify their plan includes adequate data usage allotments to avoid incurring additional fees. Cincinnati Bell Wireless subscribers can visit any Cincinnati Bell retail store for personal assistance or to ensure they have the required handset technology and wireless data plan features. Retail locations are searchable at www.cincinnatibell.com.

About Cincinnati Bell Wireless

Cincinnati Bell Wireless (CBW) serves more than 500,000 wireless subscribers in the Greater Cincinnati and Dayton, Ohio, areas by delivering outstanding customer value along with superior network quality. Since 2005, independent studies have proven that the CBW network offers the fewest dropped calls and best call quality of any carrier in Cincinnati and Dayton. CBW is wholly owned by Cincinnati Bell Inc. (NYSE:CBB), which provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana. For more information, visit www.cincinnatibell.com.

About Cellfire Inc.

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.

Media Contacts:

Mary Placido
GolinnHarris for Cellfire
415.274.7902
mplacido@golinharris.com

Lisa McLaughlin
Cincinnati Bell Wireless
513.368.1860
lmclaughlin@hsr.com