Cellular South Embraces Mobile Couponing With Cellfire

SAN JOSE, Cal. and JACKSON, Miss. – December 11, 2007 – Cellfire, the nationwide leader in mobile coupons and discount offers, is now available to mobile phone customers of Cellular South, the nation's leader in wireless lifestyle solutions and innovations. Cellular South customers can access a variety of coupons and discount offers to help save money at their favorite national and local retail partners throughout the nation.

"Cellfire is a unique way for consumers to save money without the challenge of clipping paper coupons," said Suzy Hays, senior vice president of Marketing for Cellular South. "As one of our BREW application partners, Cellfire is easy to download and install and is a critical mobile commerce application our customers demand."

Cellfire makes it easy for Cellular South users to find and take advantage of valuable deals and discounts delivered directly to their wireless handsets — adding up to hundreds of dollars in potential savings each week. To access Cellfire, Cellular South customers select the "BREW" menu icon on their phone and choose "Cellfire" under the "Mobile Commerce" folder. Cellfire's discount offers are automatically uploaded to Cellular South phones, enabling customers to access instant savings. The availability of Cellfire mobile coupon services is part of a suite of new and innovative m-commerce wireless solutions Cellular South has introduced to its customers this year.

"Whether at a national chain or with their favorite local merchant, everyone likes to save money, and most people always have their mobile phone with them," said Brent Dusing, CEO, Cellfire. "Now, in partnership with Cellular South, our customers can easily access Cellfire to save big on their favorite products and services using only their mobile phone."

Cellfire's growing list of participants includes national merchants, such as Hardee's, Hollywood Video, Papa John's, and 1-800-flowers.com, as well as popular merchants in the heart of the Mid-South.

Cellfire is the only nationwide mobile coupon and discount offer service. Cellfire automatically delivers savings directly to consumers via their mobile phones, and provides frequently updated discounts specific to their geographic area. Unlike text-based offers, Cellfire's application-based service enables consumers to easily store, search and use many discounts across multiple merchants and locations. New merchants and offers are added each week.

About Cellfire, Inc.

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.

About Cellular South

Cellular South is the largest privately held wireless provider in the U.S. With a nationwide wireless voice and data network, the company is committed to providing plans, products, applications that allow consumers to rely on wireless service in every way. Cellular South is the nation's wireless carrier leader in m-commerce technology availability and adoption with its next-generation mobile payment products, such as Obopay and WirelessWallet. For more information, visit www.cellularsouth.com.

Contact:

Mary Placido
GolinHarris
415-274-7902
mplacido@golinharris.com

Jim Richmond
Cellular South
601-624-7504
jrichmond@cellularsouth.com