Cellfire Unveils Consumer Coupon Application Utilizing
QUALCOMM's BREW Solution

SAN JOSE, CA – March 27, 2007 – Cellfire, specializing in providing coupons to consumers nationwide via their mobile service, announced today that its coupon application is now available to consumers using BREW®-enabled phones. Starting in April, Cellfire will be available for download on select wireless carriers that support the BREW platform.

Cellfire users can access coupons via mobile phones for exclusive discounts to Hollywood Video, Hardee's, Domino's Pizza, T.G.I. Friday's, 1-800-flowers.com, Omaha Steaks, North Beach Pizza, Pizz'a Chicago and Red Rock Coffee.

"Leveraging BREW, this enhanced version of Cellfire is graphically rich, easy to use and gives users access to money saving offers," said Brent Dusing, CEO, Cellfire. "We are extremely excited for this application to be available to consumers using BREW phones."

"Cellfire recognizes the importance of a mobile lifestyle and QUALCOMM's BREW solution has allowed it to expand its service to new operators and consumers," said Christophe Bernard, staff manager, developer relations for QUALCOMM Internet Services. "Now consumers can have discount offers pushed directly to them, adding even more value to their BREW devices."

Cellfire is a service that enables savvy shoppers and value-conscious consumers to save money by delivering coupons directly to their mobile phones. Users have their own set of discounts and offers specific to their geographic locations. Users simply click on the coupon they want to use and show it to the store sales person for redemption.

Cellfire will demonstrate its application at CTIA Wireless 2007, being held March 27-29 at the Orange County Convention Center in Orlando; Cellfire will be in the QUALCOMM Booth (#1645).

BREW solutions change the way people relate to wireless data services. By enabling discovery and delivery of high-value content, BREW creates opportunities for the wireless industry to enhance consumers' mobile data experience. QUALCOMM's comprehensive and targeted BREW Signature Solutions offer reduced time-to-market and lower capital investment for companies providing mobile products and services. Customers also can benefit from several modular BREW offerings, including uiOne™, deliveryOne™ and QPoint™, which provide the foundation for customer-differentiated wireless data capabilities.

About Cellfire

Cellfire Inc. enables consumers to save money at their favorite merchants, using their mobile phones. Cellfire is a service that provides convenient, instant, and valuable discounts to the 220 million Americans who use cell phones. Cellfire is the only mobile coupon company with nationwide coupon offers. The service is available to users on web-enabled mobile phones. Founded in January 2005, Cellfire launched nationwide in June 2006. For more information or to download Cellfire, visit www.cellfire.com.

QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. uiOne, deliveryOne and QPoint are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.