Cellfire Reports Record Year For Secure
Mobile Coupon And Discount Offer Distribution

Cellfire also reported the following highlights and milestones:

• Cellfire issued more than 4 million offers to consumers in the past 12 months.
• More than 2,000 merchant locations nationwide allow consumers to redeem Cellfire mobile coupons and discount offers in-store.
• Cellfire today supports more than 600 different mobile handsets, making it the most widely available, application-based mobile coupon and discount offer service.

"Cellfire's milestones over the past year demonstrate the enormous popularity and market opportunity for redeeming coupons and discount offers via mobile phones," said Cellfire CEO Brent Dusing. "Cellfire's success is the result of its highly effective teamwork with its merchant and carrier partners, and it highlights Cellfire's central role in leading a market set to grow exponentially in the next 12 months."

Cellfire automatically delivers savings directly to cell phones and provides frequently updated discounts specific to that consumer's geographic area. By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike SMS text-based offers, Cellfire's secure application-based service enables consumers to easily store, search and use many discounts across multiple merchants in a spam-free environment.

Cellfire's participating merchants include Domino's Pizza, Hardee's, Hollywood Video, Peet's Coffee & Tea, T.G.I. Friday's, Omaha Steaks, magazine publisher Meredith Corp., 1-800-flowers.com, and numerous local merchants. Cellfire continuously adds new merchants and updates coupons and discount offers often. Merchants interested in participating in Cellfire's program should contact Cellfire at sales@cellfire.com or 1.866.861.7754. Consumers can access Cellfire by texting "pr" to 22888 or by going to www.cellfire.com from their mobile device or PC.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.

Contact:

Mary Placido
GolinHarris
415.274.7902
mplacido@golinharris.com