Cellfire Named Webware 100 Finalist

SAN JOSE, Ca. – June 6, 2007 – Cellfire, the first nationwide mobile coupon and discount offer service for cell phone users, has been named a finalist in the Mobile category of the Webware 100, a voter-based poll created by CNET that identifies the best Web 2.0 software.

Cellfire was one of 25 finalists in the Mobile category after Webware editors reviewed more than 5,000 nominations made between April 15 and May 7. Other finalists in the Mobile category include Google, Tellme, and Yahoo. Voting at www.webware.com will end June 11, and a winner in each of the 10 Webware categories will be chosen June 18 by Webware editors.

"Cellfire is honored to have been nominated for the Webware 100 award," said Cellfire CEO Brent Dusing. "The groundswell of support for Cellfire demonstrates its ease of use and highlights the growing affinity among consumers to use their mobile phones to redeem mobile coupons and discount offers at their favorite merchants nationwide."

Cellfire works with virtually every carrier and handset manufacturer and automatically uploads discounts to a consumer's cell phone. By clicking on the digital coupon, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike SMS text-based coupons, Cellfire's secure application-based service enables consumers to easily store, search and use many discounts in a spam-free environment.

Cellfire's participating merchants include 1-800-flowers.com, Domino's Pizza, Hardee's, Hollywood Video, magazine publisher Meredith Corp. Omaha Steaks, Peet's Coffee & Tea, T.G.I. Friday's, and numerous local merchants. Cellfire continuously adds new merchants and updates coupons and discount offers often.

Merchants interested in participating in Cellfire's program should contact Ken Karnes Vice President, Retail Sales, kkarnes@cellfire.com, 860.874.7779. Consumers can access Cellfire by texting "pr" to 22888 or by going to www.cellfire.com from their mobile device or PC.

About Cellfire

Cellfire provides consumers with convenient retail discounts directly on their mobile phones. Cellfire is the first nationwide mobile couponing service that allows consumers to easily access deals from brand-name retailers nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.

Cellfire Media Contact:

Greg Berardi
415.239.7826
greg@bluemarlinpartners.com