Cellfire Mobilizes Savings in Seattle

SAN JOSE, CA – August 7, 2007 – Cellfire, the only nationwide mobile coupon and discount offer service, today announced a broad range of hot deals for Seattle-area residents via their mobile phones. Cellfire has partnered with over 80 local merchants to provide mobile coupons for meals, entertainment, retail purchases and other promotional items. The deals are redeemed with participating merchants at the point of sale, where the coupon is read from the phone and applied to the purchase.

"Seattle is an excellent city for Cellfire because there are a large number of mobile savvy consumers in the city who utilize their mobile phone for more than just calls," said Brent Dusing, CEO of Cellfire. "For consumers, Cellfire is a great way to save on purchases at your favorite national and local merchants without the hassle of remembering where you left that printed coupon when you want to use it."

Example deals available from national and local merchants participating in the launch include:

Quiznos

• Buy any sized Toasty Combo and get a free sub of equal or lesser value

Round Table Pizza

• Get one free medium one-topping pizza when buying a second medium pizza of equal or greater value

Cold Stone Creamery

• Get a free shake or smoothie when buying one of equal or greater value

Alfy's

• Buy one Italian Sandwich and get one free; buy one pasta entree and get one free

"We have been delighted by the response of local Seattle merchants looking to partner with Cellfire," said Brent Dusing, CEO of Cellfire. "With this groundswell of support, Seattle residents can be assured of receiving great deals using their mobile phone where they work and live."

Cellfire is a free service that automatically delivers savings directly to consumers via their mobile phones, and provides frequently updated discounts specific to that consumer's geographic area. By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike text-based offers, Cellfire's application-based service enables consumers to easily store, search and use many discounts across multiple merchants.

Consumers can subscribe to Cellfire's mobile coupon service at www.cellfire.com or by texting "WA" to 22888.

Seattle merchants interested in participating in the program should contact Cellfire at 1.866.861.7754 or email sales@cellfire.com.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.

Contact:

Mary Placido
GolinHarris
415.274.7902
mplacido@golinharris.com