Cellfire ignites mobile coupon market with
"Blazing Summer Sweepstakes"

HICKSVILLE, NY - This week Cellfire launches its "Blazing Summer Sweepstakes", enticing new members to sign up for its revolutionary new service. The downloadable application for cell phones sends and stores retail coupons for food, entertainment and shopping on users' mobile phones.

Cellfire's Blazing Summer Sweepstakes kicks off on July 17, 2006 and runs until August 21, 2006. Consumers can enter the sweepstakes during that time by visiting www.cellfire.com to register and download Cellfire for their phone. Cingular customer phones are compatible with Cellfire, more carriers will be added soon. The campaign is handled by Strobe Promotions, Hicksville, NY.

"Not only does Cellfire provide fantastic mobile coupons at great stores and restaurants, now people can get great prizes, just for signing up," notes Cellfire CEO, Brent Dusing. "The Blazing Summer Sweepstakes will be a lot of fun for everyone. It will be a great summer of savings and prizes with Cellfire."

Two lucky Grand Prize winners each week throughout the promotion will choose from many exciting prizes including a Dell notebook computer, a Sony Ericsson cell phone plus a year of service, a JVC digital video camera, a $1,000 gift certificate to Lucky Brand Jeans or Kate Spade, a 60GB Apple iPod and Bose SoundDock digital music system, a $1,000 Home Theater shopping spree at Best Buy, and a weekend stay for two and any U.S. "W" Hotel.

About Strobe

Strobe Promotions, Inc. is a full-service promotion marketing firm that delivers strategic solutions for new media promotions. Strobe's promotion experts sport more than 100 years of cumulative experience and have developed successful (and award-winning) promotions from concept and strategy through execution for all media, from traditional to new technology. Current clients include: eBay, PayPal, AOL and others.

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