Cellfire Announces Partnership With Domino's Pizza

SANTA CLARA, CA – March 19, 2007 – Cellfire, the first-ever nationwide mobile couponing service, launched a partnership with Domino's Pizza that brings exclusive mobile coupons and savings to San Francisco Bay Area residents, announced Cellfire Chief Executive Officer Brent Dusing.

Beginning immediately, Cellfire users in the San Jose, Palo Alto, Belmont, and Redwood City areas can access coupons on their mobile phones for discounts at Domino's Pizza locations. Featured coupons include:

• The Perfect Meal: A medium 2-topping pizza, a 2-Liter bottle of Coke or Sprite and choice of a bread item for $20.99.
• Giant Special: Two large 1-topping pizzas, Cinna Stix and a 2-Liter bottle of Coke or Sprite for $21.99.
• Pizza & Wings: A small 3-topping pizza and 10 Buffalo Wings (Hot or BBQ) for $15.99; a medium pizza plus wings for $18.99, a large pizza and wings for $21.99.

Through Cellfire, residents in the San Francisco Bay Area can select the coupon they wish to redeem on their mobile phone. Offers can either be redeemed in store or redeemed by Cellfire's click-to-call feature, which allows consumers to be immediately connected to their closest Domino's Pizza location to place an order. "Cellfire is proud to offer Domino's Pizza deals to the Bay Area," said Brent Dusing, CEO of Cellfire. "Cellfire's location-based Click-to-Call service allows easy delivery for Domino's customers. This is one more great merchant providing value for Cellfire consumers."

Domino's Pizza joins the roster of retailers currently available on Cellfire: Hollywood Video, T.G.I. Friday's, Hardee's, Omaha Steaks, 1-800-flowers.com, Conde Nast Publications, Pizz'a Chicago, North Beach Pizza, and Red Rock Coffee.

Cellfire is a free service that enables savvy shoppers and value-conscious consumers to save money by delivering coupons directly to their mobile phones. Users have their own set of discounts and offers specific to their geographic locations. Users simply click on the coupon they want to use and show it to the store sales person for redemption. Cellfire is available on web-enabled mobile phones in the United States. To get Cellfire, visit www.cellfire.com on your PC or mobile phone's browser.

Cellfire provides consumers with convenient retail discounts directly on their mobile phones. Cellfire is the first-ever nationwide mobile couponing service. It is a free service that allows consumers to easily access amazing deals from great retailers nationwide through their cell phone. Founded in January 2005, Cellfire launched nationwide in June 2006. For more information or to download Cellfire, visit www.cellfire.com.